What is a static URL?
Static URLs are ranked higher and typically indexed faster than dynamic urls. You can search for static URLs on Google by typing filetype:htm in the search field. Updating these kinds of pages can be time consuming, especially if the amount of information grows quickly, since every single page has to be hard-coded. This is why webmasters who deal with large, frequently updated sites like online shops, forum communities, blogs or content management systems may use dynamic URLs.
What is a dynamic URL?
You can spot dynamic URLs by looking for characters like: ? = &. Dynamic URLs have the disadvantage that different URLs can have the same content. So different users might link to URLs with different parameters which have the same content. That's one reason why webmasters sometimes want to rewrite their URLs to static ones. But most importantly, eCommerce stores, forums, websites using content management systems and blogs, or any other database-driven websites hardly get ranked or even indexed at all due to dynamic URLs.
For example, if a person online is seaching for something particular on a search engine, let's say "iPhone Accessories", and there are two websites that sell similar products but one website has a static url versus another site that has a dynamic url. Which of these two URLs would likely direct the potential customer to the product they're inquiring about?
Static URL: http://www.domain.com/electronics/iphone-accessories.htm
Dynamic URL: http://www.domain.com/index.php?cPath=16
If you picked the static url, then you've got it! Static url gets shown on the search engine's index pages, while the dynamic url gets lost somewhere with all the other billions of webpages, that the search engine has a harder time trying to figure out what the content is.
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This tool essentially is the first step for Search Engine Optimization (SEO). The SEO Auto-Populate Tool would be implemented directly into your website with full admin control.
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